STUDENT SATISFACTION WITH THE SERVICES OF DEVELOPMENT ADMINISTRATION PROGRAM, SUAN SUNANDHA RAJABHAT UNIVERSITY

Abstract

This study aimed to investigate student satisfaction with the services provided by the Department of Development Administration at Suan Sunandha Rajabhat University, focusing on four aspects: service process/procedure, staff service, facilitating channels, and service quality. The study was conducted using a survey research methodology to provide guidelines for improving the quality of services. The sample consisted of 30 master's and doctoral students in development administration enrolled in the second academic year of the 2023 academic year, Selected with proportional sampling method. Most participants are current students, accounting for 70%. of the sample size. The data was collected through a satisfaction survey with a consistency index 1.00. The analysis was performed using mean percentage and standard deviation. The findings revealed high satisfaction among the students with the services the Development Administration Program provided, with an overall satisfaction level of x̄ = 4.63 and S.D = 0.44. Service quality received the highest level of satisfaction among the five aspects. The results showed that students were delighted with the services the Development Administration program provided, with an overall satisfaction level of x̄ = 4.63 and S.D = 0.44. Service quality received the highest satisfaction in five areas, with average scores for interpersonal skills and responsibilities of x̄ = 4.78 and S.D = 0.36. Service processes and procedures, followed by mean scores of x̄ = 4.81 and S.D = 0.36. For personnel, service providers scored x̄ = 4.53 and S.D = 0.49. For facilities and facilities, average scores x̄ = 4.59 and S.D = 0.46, and public relations scored x̄ = 4.47 and S.D = 0.50