MARKETING AFFECTING THE PERFORMANCE OF FOOD INDUSTRY IN THAILAND

Abstract

Food and beverage industry is vital to the country's economy and is interconnected with many other industries, from agriculture and trade to transportation and services, both domestically and internationally. And is under the national strategic plan to promote and develop entrepreneurs to be ableto integrate Modern digital technology to manage all aspects of business Therefore, studying the concept of digital organization transformation digital marketing and operational efficiency. This is the key toupgrading the ability to use digital technology intelligently and to its full potential in operations, including proactive marketing plans with modern digital technology, transforming them into operations that create an advantage in compete internationally to be a digital and innovation leader organization powered by real-time big data. Generate additional income and marketing value with a technologyplatform that is convenient and quick to respond to customer needs and can grow with quality and sustainably.