THE INFLUENCE OF SOCIAL MEDIA ON THE DECISION TO PURSUE GRADUATE STUDIES IN EDUCATIONAL ADMINISTRATION, GRADUATE SCHOOL, SUAN SUNANDHA RAJABHAT UNIVERSITY

Abstract

The purpose of this research is to study social media and how it influences the decision to pursue graduate studies. Field of Study: Educational Administration, Graduate School, Suan Sunandha Rajabhat University and to study ways in which social media influences the decision to pursue graduate studies. Field of Study: Educational Administration, Graduate School, Suan Sunandha Rajabhat University this research is quantitative. Data was collected using questionnaires. The sample group is a total of 50 students in the field of educational administration received 100% questionnaires. The results of the research found that the majority of the sample were female, 32 people, accounting for 64.00 percent, followed by males, 18 people, accounting for 36.00 percent, with the majority aged 20–30 years, 18 people, accounting for 36.003 percent. Influence of media use. Online society: Facebook is the side that is used the most (average 2.61).